All posts by Catherine Lindner

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How to Build a Green Brand – Part 2: Power of Positioning

March 28, 2024By 0 Comments

Get noticed! This guide unlocks the secrets to crafting a clear, concise positioning statement that gets you noticed by customers.

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How to Build a Green Brand – Part 1: Power of Brand Design

March 15, 2024By 0 Comments

Brand design applied consistently lays the foundation for a strong green brand that stands out in the marketplace.

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Marketing and Customer Experience Strategy for Bumblebee Manor: A Travel Industry Case Study

November 14, 2023By 0 Comments

The Need: A Marketing and Customer Experience Strategy for a French Manor in the Loire Valley In the picturesque Southeast of France, nestled among wineries and magnificent castles, lies Bumblebee Manor (or as the French know it, Manoir Bourdon). This charming business is owned by Martin and Sue, a...

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From Imposter Syndrome to Profits: A Case Study in Validating Your Product or Service Idea

September 11, 2023By 0 Comments

We recently completed a Monetization and Messaging Strategy for our client, Beth Bardeen – a neurodiversity consultant who advocates for adults with ADHD worldwide. She is a speaker and author who inspires, uplifts and makes a difference for ADHD adults – at work, at home, and in life. Her...