Tag Archives: Product and Service Strategy

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How to Build a Green Brand – Part 2: Power of Positioning

March 28, 2024By 0 Comments

Get noticed! This guide unlocks the secrets to crafting a clear, concise positioning statement that gets you noticed by customers.

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Does Your Marketing Strategy Need a 2024 Makeover?

January 23, 2024By 0 Comments

Yes, it’s the new year and with it comes the inevitable posts on how this is an ideal time to reflect on the past year and plan for the new one. So, who are we to buck that trend? Before we say the final good-bye to 2023, let’s take...

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Marketing and Customer Experience Strategy for Bumblebee Manor: A Travel Industry Case Study

November 14, 2023By 0 Comments

The Need: A Marketing and Customer Experience Strategy for a French Manor in the Loire Valley In the picturesque Southeast of France, nestled among wineries and magnificent castles, lies Bumblebee Manor (or as the French know it, Manoir Bourdon). This charming business is owned by Martin and Sue, a...

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A Treasure Trove of Information: Your Own Customer and Transaction Data

September 26, 2023By 0 Comments

How to Reshape Your Product and Service Strategy with Existing Customer and Transaction Data In the age of data-driven decision-making, companies are sitting on a treasure trove of invaluable information: their own customer and transaction data. This data isn’t just a historical record; it’s a powerful tool that can...

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From Imposter Syndrome to Profits: A Case Study in Validating Your Product or Service Idea

September 11, 2023By 0 Comments

We recently completed a Monetization and Messaging Strategy for our client, Beth Bardeen – a neurodiversity consultant who advocates for adults with ADHD worldwide. She is a speaker and author who inspires, uplifts and makes a difference for ADHD adults – at work, at home, and in life. Her...

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Your How-to Guide for Market-entry Strategy

August 30, 2023By 0 Comments

It’s All in the Magical Mix of Data + Marketing + Customer Experience Stat of the day: Only 1 out of 5 market-entry attempts succeed. That’s a pretty daunting statistic if you’re looking to enter a new market or trying to find new customers for your product or service....